Privacy
La Maiena Meran Resort
Waldner GmbH
Nörderstraße 15
IT-39020 Marling bei Meran
Tel. +39 +39 0473 447 000
Fax. +39 +39 0473 447 370
E-Mail: info@lamaiena.it
Internet: www.lamaiena.it
Privacy Policy
The company is responsible for processing your personal information on our website. Details on the company may be found in the About Us section of the website. The use of “we”, “us”, or “our” in this Privacy Policy refers to the company.
General
We take the protection of your personal information very seriously. Your personal information will be treated in accordance with the provisions of data protection under law. This privacy policy informs you of the purposes for which your personal information is processed, the duration of the processing, the corresponding legal basis, and if applicable the categories of recipients, your privacy rights (the so-called “rights of the person affected”), and other circumstances of privacy rights with the processing of your personal information. As a rule, the use of our website is possible without providing personal information. If you are asked to provide personal information (such as your name, address, or e-mail address), this always takes place on a voluntary basis,, in particular as a result of your browser settings or because it is technically necessary. The following sections will indicated in detail which personal information is processed.
Data that We Collect Automatically
When you visit our website (or apps), it is possible that we process some data automatically. This possible data could include: the IP address, date, and time of your visit; your hardware, software, and/or browser type, the operating system of your computer, the version of an app, your language settings, and information about clicks and which sites you visited. If you use our services with your mobile device, it is possible that we process some further data: the type of your mobile device and operating system, device-specific settings and properties, your geographical location, information about app crashes, and other system activities. The legal basis for this processing is the fulfillment of the agreed upon services or the technical necessity of the processing or of our legitimate interests, namely, traceability and optimization of our services, whereby the interests or basic rights of the affected party do not take precedence (Art. 6, Sec. 1, subsec. f of the GDPR). Within the context of the latter legal justification, the affected person has a right to object with an interest taking precedence; for details, see the rights of the affected party below. The data are processed and/or stored until the cited purpose is no longer applicable.
Processing Partners, Recipients
We process your personal information with the support of processing partners which support us by providing our services (such as web hosting, e-mail newsletter distribution, etc.) These processing partners are obligated to strictly protect your personal information and may not use your personal information for any purpose other than providing our services. Furthermore, your personal information will only be passed on to service providers that are typical within business such as banks (if you receive money transfers), tax advisors (if you are part of our accounting), distributors (if you receive mail from us), etc. which, on their part, are subject to the provisions under privacy laws.
Cookies
This website uses cookies. Cookies make websites more user-friendly and efficient for users. A cookie is a small text file used to save information. When you visit a website, this website can place a cookie on your computer. If at a later point in time you visit the website again, the website can read the information saved in the cookie and find out, for example, whether you have visited the website before and which areas of the website you are particularly interested in. More information on cookies is available on allaboutcookies.org
Changing Cookie Settings
The web browser settings determine how the web browser deals with cookies and which cookies are or are not allowed. These settings can be changed. How and where these changes can be made depends on the web browser. Use the ‘Help’ function in your web browser to find out more about how to change your cookie settings. You should be aware that limiting the use of cookies may mean that not all functions on this website can be used to their full capacity.
Google Analytics
This website uses Google Analytics, a web analysis service operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics is based on the legal principle of overriding legitimate interest (analysis of website use). To this end we have concluded an agreement with Google on contracted data processing. When you visit our website, a piece of software creates a connection to Google servers and data is sent to these servers, some of which are located in the USA. Google Analytics also uses cookies to save information about the website user as well as to analyze how visitors use this website. This website uses the function "Activation of IP anonymization". This means that within Member States of the European Union and countries of the European Economic Area your IP address will be shortened. Only in exceptional circumstances will the full IP address be sent to a Google server in the USA and shortened there. According to Google, this data is used to analyze the use of the website, produce reports on website activity and provide additional services connected to use of the website and the internet. Google may also transfer this information to third parties if this is legally required or if the third party is tasked with processing the data on behalf of Google. For detailed information on the use of data by Google Analytics, please consult the data protection declaration of Google and Google Analytics: https://www.google.com/intl/en/policies/privacy/ and https://support.google.com/analytics/answer/6004245?hl=en Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer). Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging. To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion. You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link. The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1) (a) DSGVO. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing anonymous user behavior for promotional purposes. For more information read the Google Privacy Policy. This website uses the function "Activation of IP anonymisation". This means that within Member States of the European Union and countries of the European Economic Area your IP address will be shortened. Only in exceptional circumstances will the full IP address be sent to a Google server in the USA and shortened there. According to Google, this data is used to analyse the use of the website, produce reports on website activity and provide additional services connected to use of the website and the internet. Google may also transfer this information to third parties if this is legally required or if the third party is tasked with processing the data on behalf of Google. For detailed information on the use of data by Google Analytics please consult the data protection declaration of Googleand Google Analytics. Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer). Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging. To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion. You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link. The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1) (a) DSGVO. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing anonymous user behavior for promotional purposes. For more information read the Google Privacy Policy.
Deactivating Google Analytics
It is possible to prevent our website from collecting your user data by activating the “Do Not Track” function in your web browser. Your web browser will then send a “Do Not Track” signal to all websites, including ours. You can prevent all websites from collecting your user data by downloading the following extension and installing it on your computer: https://tools.google.com/dlpage/gaoptout?hl=en You can prevent only our website from collecting your user data via Google Analytics by clicking on the following link. This places an opt-out cookie on your computer, which prevents data being collected from you if you visit this website again. Disable Google Analytics
Server Log Files
For the purposes of technical monitoring and increased security, this website processes the following personal information in a server log file. This processing is based on the principle of overriding legitimate interest of the person/company responsible (technical security measures).
- content accessed
- date and time the file was accessed ("time stamp")
- browser type and version
- operating system used
- site from which the file was accessed (“referrer URL”)
- IP address
- host name
The IP address is going to be anonymized.
Security
Our administrative, technical, and physical security measures are continuously being improved by us to provide protection of your data against unauthorized access, loss, destruction, or change. The security measures include firewalls and data encryption as well as access control to shared information:
Your Affected Rights
You have the right to information on which personal information has been collected and, under certain circumstance, to request that this information be corrected or deleted as well as to limit the use of your personal information. If the processing of your personal information is based on your consent or an agreement which has been concluded with you, you also have the right to request that this data be sent to you. You have the right to withdraw any consent you have given for your data to be processed. This withdrawal of consent shall have no impact on the legality of data processing activity up to the point in time when consent was withdrawn. You have the right to object to the processing of your personal information for the purposes of direct advertising or with a predominantly legitimate interest. In that case, your personal data will no longer be used for direct advertising. For the exercising of your rights as an affected person, please consult the contact information that is listed at the very to of the Declaration on the Protection of Personal Information. Furthermore, you have the right to submit a complaint to the Privacy Protection Authority, specifically in:
- Germany: Deutsche Bundesbeauftragte für den Datenschutz und die Informationsfreiheit, Husarenstr. 30, D-53117 Bonn, redaktion@bfdi.bund.de
- Austria: Austrian Data Protection Authority, Wickenburggasse 8, A-1080 Vienna, Austria dsb@dsb.gv.at
- Italy: Il Garante per la protezione dei dati personali, Piazza di Monte Citorio 121, I-00186 Roma, garante@gpdp.it.
- France: CNIL Commission Nationale de l'Informatique et des Libertés, 3 Place de Fontenoy, TSA 80715, 75334 PARIS CEDEX 07, France, Link
Links to Other Websites
We link to websites of providers that are not related to us (third parties). When you open such a link, we are no longer responsible for the collection and usage of your data. You may obtain information about that at the Privacy Policy of the respective provider. When you leave our website by clicking on a link, you will be notified of that.
Changes to This Privacy Policy
We reserve the right to adjust or change our privacy policy according to the present regulations. In the event that changes are carried out, we will indicate it on our platform and publicly update the change date of this privacy policy.
Google Tag Manager
This website uses Google Tag Manager, a tag management service provided by Google Ireland Limited that helps the Owner to manage the tags or scripts needed on this Website in a centralized fashion.
Within this context, the data processing takes place on the basis of Art. 6, Sec. 1, subsec. f of the GDPR. This function can be technically prevented by users of the website by deactivating this JavaScript and cookies in their web browser. Details on the settings that are necessary for this may be found in the product description or instructions from the various browser providers. The data processing by Google can furthermore be prevented by the user using a browser add-on for the deactivation of Google. More detailed information on the conditions of use and data protection from Google Remarketing/Adwords may be found at https://policies.google.com/privacy.
Data for Bookings
We cannot help you in the search for your perfect accommodations without some information from you. For this, we will need the information that has been or is to be provided by you, such as your name and the names of those traveling with you, you e-mail address, and your payment information. When booking accommodations, we may ask for your address, phone number, date of birth, and possible preferences. We ask that you provide health-related information by telephone.
Transfer of Booking Information
The purpose of transferring your information is to complete your bookings with your accommodations of choice and to convey your information to the respective providers. Your information will be provided to the people supporting us if necessary for the completion of the booking. Such recipients include financial institutions and communications providers. Their headquarters are located within the European Economic Area or in other countries that have been deemed data-secure. We do not sell or rent out your information.
Information We Receive from You on Others
As a rule, you usually do not book an accommodation just for yourself, but also for companions whose information you also provide us at the time of booking. This is also the case if you make a booking for someone else. In some cases, you may use our platform to share information with others (such as with referral programs). Information on the data processing is listed separately there. We hereby inform you that it is your own responsibility for the people whose personal information you have provided to us to have correspondingly agreed to this.
Legal Basis and Duration of the Processing for Bookings
Providing personal information within the framework of bookings is necessary because otherwise, the agreed upon services cannot be provided. The legal basis for the aforementioned data processing is the fulfillment of the agreed upon services for which the party is the affected person or else for which the processing fulfills a legal obligation (Art. 6, Sec. 1, subsec. b and c of the General Data Protection Regulation (GDPR). The data are processed and/or stored until they are no longer applicable.
Contact Form
Fields: name, address, e-mail address, other form fields
Once you have filled in and sent a contact form, the personal information that you provided will be processed by the person responsible under privacy laws in order to answer your inquiry based upon the consent you have given by submitting the contact form. There is no legal or contractual obligation to provide personal information . Choosing to not provide personal information simply means that your inquiry will not be sent to us and we will not be able to process it. You have the right to withdraw your consent in writing at any time form. This withdrawal of consent shall have no impact on the legality of data processing activity up to the point in time when consent was withdrawn.
Further Processing of the Information from the Contact Form
Further processing of the data which is consistent with the original purpose of processing on the same legal basis for the purpose of direct marketing in forms not subject to consent, including for example the addressed postal delivery of advertising, is carried out until consent is revoked. In that case, the data is forwarded to the shipping provider. You have the right to revoke your consent to the use of your personal information for the purpose of direct advertising at any time; for details, see the rights of the affected party below. If consent is revoked, your personal information will no longer be processed for the purpose of direct advertising.
E-mail Newsletter
By checking the box, you agree to the aforementioned personal information being used by the person responsible under privacy laws to send you current information and offers by e-mail newsletters until your consent is revoked. There is no legal or contractual obligation to provide personal data. Not providing personal data will only result in you not receiving the e-mail newsletter. You have the right to withdraw your consent at any time in written form or by clicking on the unsubscribe link in the e-mail newsletter. This withdrawal of consent shall have no impact on the legality of data processing activity up to the point in time when consent was withdrawn.
Google Ads Conversion-Tracking
This website uses Google Ads Conversion-Tracking, a web analysis service operated by Google Ireland Limited (“Google”) based on the legal principle of overriding legitimate interest (analysis of website use). When you visit our website, a piece of software creates a connection to Google servers and connects data from the Google Ads advertising network with actions performed on this Website.
Within this context, the data processing takes place on the basis of Art. 6, Sec. 1, subsec. f of the GDPR. This function can be technically prevented by users of the website by deactivating this JavaScript and cookies in their web browser. Details on the settings that are necessary for this may be found in the product description or instructions from the various browser providers. The data processing by Google can furthermore be prevented by the user using a browser add-on for the deactivation of Google. More detailed information on the conditions of use and data protection from Google Remarketing/Adwords may be found at https://policies.google.com/privacy.
Deactivating Google Remarketing / Adwords
This website uses Google Remarketing, software that serves to present interest-related advertisements to the users of our website. Google Remarketing uses cookies for this (see above). Within this context, the data processing takes place on the basis of Art. 6, Sec. 1, subsec. f of the GDPR. This function can be technically prevented by users of the website by deactivating this JavaScript and cookies in their web browser. Details on the settings that are necessary for this may be found in the product description or instructions from the various browser providers. The data processing by Google can furthermore be prevented by the user using a browser add-on for the deactivation of Google. More detailed information on the conditions of use and data protection from Google Remarketing/Adwords may be found at https://policies.google.com/technologies/ads?hl=en. As an alternative to the browser plug-in, you may click on the following link in order to prevent the recording in the future by Google AdWords on this website. In so doing, an opt-out cookie is stored on your end device. If you delete your cookies, you will need to click on the link once again: Disable Google Analytics
This website uses Microsoft Advertising, an advertising service provided by Microsoft Corporation, to connect data from the Microsoft Advertising advertising network with actions performed on this Website. When you visit our website, a piece of software (UET-Tag Universal Event Tracking) creates a connection to Microsoft servers and collects actions that people take on the website to track conversions or target audiences with remarketing lists.
Within this context, the data processing takes place on the basis of Art. 6, Sec. 1, subsec. f of the GDPR. This function can be technically prevented by users of the website by deactivating this JavaScript and cookies in their web browser. Details on the settings that are necessary for this may be found in the product description or instructions from the various browser providers. The data processing by Microsoft can furthermore be prevented by the user using a browser add-on for the deactivation of Microsoft Advertising. As an alternative to the browser plug-in, you may click on the following link in order to prevent the recording in the future by Microsoft Advertising on this website. In so doing, an opt-out cookie is stored on your end device. If you delete your cookies, you will need to click on the link once again: Disable Microsoft Advertising UET-Tag oder Opt Out.
More detailed information on the conditions of use and data protection may be found at https://privacy.microsoft.com/de-de/PrivacyStatement.
Facebook Pixel
with Facebook on contracted data processing. In some cases data will be transferred to the USA. This transfer of data to the USA takes place on the basis of the Privacy Shield. When you visit our website a piece of software creates a connection to Facebook’s servers and sends data to these servers, some of which are located in the USA. Facebook Pixel also uses cookies to save information about the website user and to analyse how the website user uses the website. According to Facebook, this data is used to analyse the use of the website, produce reports on website activity and provide additional services connected to use of the website and the internet. Facebook may also transfer this information to third parties if this is legally required or if the third party is tasked with processing the data on behalf of Facebook. We use Facebook Custom Audience as well as other tools offered by Facebook to advertise on websites like Facebook. In order to do this we share your data with providers like Facebook and use Cookies and similar technology on our website to analyze how effective our ads are on these third party plattforms. For detailed information on the use of data by Facebook please consult Facebook’s data protection declaration: https://www.facebook.com/privacy/explanation
Deactivating Facebook Pixel
It is possible to prevent our website from collecting your user data by activating the “Do Not Track” function in your web browser. Your web browser will then send a “Do Not Track” signal to all websites, including ours. You can prevent this website from collecting your data via Facebook Pixel by clicking on the following link. This places an opt-out cookie on your computer, which prevents data from being collected from you if you visit this website again. Deactivate Facebook Pixel
ADDITIVE+ LANDINGPAGE - Online Marketing and Landing Pages
Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”), our partner in the field of hotel digital marketing. The adequate level of data protection is based on data processing agreements with the respective company.
Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.
Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate. You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link: https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh ADDITIVE has an insight into data gathered through Google Analytics.
This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies. Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures. The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR. Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies. Our website and our landing pages also use remarketing functions provided by Google Inc. (“Google”) and by Meta Platforms Inc. (“Meta”). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram. The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR. When you visit our landing pages a banner will inform you about the use of cookies for remarketing functions. If you continue using the website or click on the respective button you consent to the use of cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.
ADDITIVE+ MARKETING AUTOMATION - Direct Marketing
In order to increase customer loyalty and to sell our services and additional services we use hotel online marketing software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) within the field of hotel marketing automation. Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.
You can deny the use of your data for this purpose anytime by clicking on the “unsubscribe” link in the respective message. The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.
ADDITIVE+ NEWSLETTER
On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter through ADDITIVE, our provider for hotel e mail marketing. To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin in our hotel newsletter tool.
After signing up for our newsletter you will receive an email containing a link to confirm the subscription. Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.
To process your subscriptions and to send our newsletters we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”).
Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.
ADDITIVE+ VOUCHERS
On our website you have the possibility to buy vouchers by using the integrated voucher software. To process your purchase and to save and store your data we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) in the context of voucher marketing. Through the use of these services and systems your data will be processed and stored in the EU.
The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data we cannot conclude a contract with you. The data will not be transferred to an outside third party, except for your credit card data which will be transferred to the payment provider and to our tax accountant to fulfil our tax obligations.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) and/or lit b (processing necessary for the performance of a contract) of the GDPR.